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Breaking the Breast Cancer Stigma


WOMEN "AND MEN"
WOMEN "AND MEN"

Breaking the Stigma: Male Breast Cancer Exists, and Men Need Inclusion

Breast cancer has long been perceived as a woman’s disease, draped in pink ribbons and championed by female survivors. While breast cancer predominantly affects women, men are not immune. Male breast cancer accounts for approximately 1% of all breast cancer cases, yet the stigma and lack of awareness surrounding it leave many men feeling isolated and overlooked. It’s time for a simple but powerful shift in the conversation—by adding just two words: “and men.”


The Reality of Male Breast Cancer

Male breast cancer is rare but real. According to the American Cancer Society, about 2,800 men in the U.S. will be diagnosed with breast cancer this year, and approximately 530 will die from it. While the numbers are smaller compared to women, the impact is just as devastating. Many male breast cancer patients face delayed diagnoses because they, and often their doctors, do not recognize the symptoms. A lack of education and awareness exacerbates this issue, leading to later-stage diagnoses and poorer outcomes.


The Stigma: A Disease Thought to Belong Only to Women

One of the most significant barriers men face is stigma. Society has long associated breasts—and by extension, breast cancer—with femininity. When a man is diagnosed with breast cancer, he may feel embarrassed, confused, or even reluctant to seek treatment due to the societal misconception that this is a “women’s disease.” This stigma can lead to emotional distress, delays in seeking medical care, and a lack of support from peers who may not understand or acknowledge his diagnosis.


The Power of Inclusion: Two Simple Words Can Make a Difference

A critical step in breaking this stigma is inclusion. Organizations, medical establishments, and pharmaceutical companies can easily make a difference by incorporating two words into their messaging: “and men.” Breast cancer awareness campaigns, educational materials, fundraising efforts, and research initiatives overwhelmingly focus on women. By simply adding “and men” in literature, marketing, and public discussions, we create a more inclusive and supportive environment for male patients.


How the Healthcare and Advocacy Sectors Can Do Better

  • Medical Establishments: Hospitals and clinics should educate healthcare professionals on the risks of male breast cancer and encourage routine checks for men at higher risk.

  • Pharmaceutical Companies: Research and clinical trials must actively include men to ensure they receive the same opportunities for treatment advancements.

  • Breast Cancer Organizations: Advocacy groups should incorporate men into their awareness efforts, survivor stories, and support networks.

  • Genetic Testing and Family History Awareness: Men with BRCA1 and BRCA2 mutations have an increased risk of breast cancer, yet genetic testing is still largely considered for women. Family health history should be a focus for both genders to ensure high-risk men receive proper screening.


Adding Some Blue to the Pink: The Role of HIS Breast Cancer Awareness

HIS Breast Cancer Awareness is a nonprofit dedicated to education, awareness, and support for men affected by breast cancer. By incorporating blue into the predominantly pink world of breast cancer advocacy, the organization aims to bring visibility to male breast cancer and advocate for inclusivity in research, treatment, and awareness campaigns.


Moving Forward: A Call to Action

It’s time to change the narrative. The inclusion of men in breast cancer awareness is not about taking anything away from women—it’s about ensuring that every patient, regardless of gender, has access to education, support, and life-saving treatments. The change starts with a simple but profound adjustment in language: “and men.” By making this small but impactful addition, we can begin dismantling the stigma, encouraging earlier diagnoses, and ultimately saving lives.

Let’s make sure no man faces breast cancer feeling invisible. It’s time to talk about breast cancer—and men.

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